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VICTORY! Senate Committee Unanimously Passes SB240 – Florida’s Marine Debris Reduction Bill

SB 240 Passes Senate Environment and Natural Resources Committee — Unanimously!

We’re thrilled to announce that SB 240 — a game-changing bill to reduce marine debris across Florida — passed its first Senate hurdle with unanimous support from the Environment and Natural Resources Committee!

This bill is a big step forward in the fight to keep plastic pollution out of Florida’s waters, wildlife, and stormwater systems.

What’s in SB 240:

  • Creates Florida’s first-ever Marine Debris Reduction Plan
  • Keeps existing local foam and plastic rules in place
  • Directs DEP to regulate single-use containers in state parks
  • Directs the state to create a uniform policy cities can adopt

It’s a win for clean water and a win for policy consistency, balancing what businesses have asked for with what our environment desperately needs. You can read the full bill here

Our Champions Deserve Thanks – We are incredibly grateful to:

Their leadership shows that protecting Florida’s waters is a shared value — not a partisan issue. I encourage you to send them a pre-populated ‘Thank You’ email by clicking on their names above (it will literally take you 30 seconds, but makes a world of difference).

What Dave Told the Committee – 

“Removing plastic — especially foam — from the water is expensive, tedious work. The cheapest, easiest, and most effective solution is to keep it out in the first place. For years, there’s been a tug-of-war between businesses and environmental advocates over local plastic restrictions. SB 240 shifts the focus away from banning specific items and toward marine debris prevention — especially in sensitive coastal areas. This bill strikes a bipartisan, practical balance between business clarity and protection for Florida’s waterways.” You can watch the entire Committee meeting here

👏 Shout Out to Our Coalition Partners

This wasn’t a solo effort, but a collaboration between organizations who leveraged personal connections, expertise, social media and action alerts.  Thank you to:

  • VolunteerCleanup.Org
  • Biscayne Bay Marine Health Coalition
  • Oceana
  • Florida Springs Council
  • Surfrider Foundation
  • Sea Turtle Conservancy
  • Sierra Club

Keep an eye out over the next few months — we will need you to make phone calls to your legislators in support of SB 240 and the companion House bill (pending release).

Let’s Keep Florida Beautiful -Foam doesn’t belong in our oceans. Plastic doesn’t belong in our springs. Together, we can stop marine debris at the source.

Thanks for standing with us.!.

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Volunteer of the Quarter by Miami-Dade County Parks!

We’re thrilled to share that VolunteerCleanup.Org has been selected as the Volunteer of the Quarter by the Miami-Dade County Parks, Recreation and Open Spaces Department’s Volunteers in Parks (VIP) Program.

This recognition means a great deal to us, and we’re honored that our ongoing collaboration with Miami-Dade County Parks continues to make a meaningful impact across the region.

🌍 A Year of Impact: FY 2024–2025 Highlights

Our team proudly partnered with the VIP Program to coordinate Ocean Conservancy’s International Coastal Cleanup (ICC)—a global, single-day coastal cleanup initiative. This year, we led the effort for the entire South Florida region, organizing cleanups across 16 Miami-Dade County PROS locations.

ICC Day Results

  • 700+ volunteers participated

  • 1,500+ volunteer hours completed

  • 6,000+ pounds of marine debris removed — in a single day

Year-Round Cleanup Efforts

Beyond ICC Day, we continued working closely with the VIP Program throughout the 2024–2025 fiscal year:

  • 23 cleanup events hosted with PROS

  • 952 volunteers engaged

  • 1,876 total volunteer hours contributed

  • 6,697 pounds of debris removed

Using national averages from the Value of Volunteer Time Report (Independent Sector), these volunteer hours represent a labor cost savings of $59,657 for Miami-Dade County Parks.

We are immensely proud of the volunteers who made this possible—and grateful to the VIP Program for recognizing the value and impact of our shared mission.

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Results of 2025 International Coastal Cleanup Miami-Dade

Photo Credit @plasticfisherman

When your morning starts off with rainbows, you know it is going to be a good day.!.

#MiamiCleanup2025 was a Massive Success!

  • 3,000+ volunteers
  • 25,000+ pounds of trash
  • 68 cleanup sites across Miami-Dade County

While this cleanup marks our 11th year of organizing Miami-Dade’s involvement in this annual global event, it is the network of organizations who lead the individual cleanups in the program that make this event an incredible success. We are sending a huge shoutout to all the amazing Site Captains who led their teams with dedication, and all the Volunteers who participated.

These organizations are leading cleanups throughout the year, because EVERY DAY IS CLEANUP DAY in Miami.

IMPACT REPORT

At VolunteerCleanup.org, we know that cleanups are not the long-term solution to the marine debris problem. While counting the number of volunteers and pounds of trash removed are obvious metrics to indicate a successful ICC, we are mostly interested about the extent to which this educational experience inspires individual, business and government changes necessary to address the root causes of plastic in our oceans.

In an attempt to answer these questions, we survey ICC volunteers to better understand how the cleanup is impacting attitudes, mindsets and behavior. Here are some of the highlights from our survey to this year’s ICC participants:

  • We are reaching new people: 40% of respondents indicated that this was their FIRST time participating in a cleanup, so we know that we are NOT just preaching to the choir.
  • Miamians are concerned about plastic pollution: This was the single most important motivation driving volunteer participation, ahead of the warm fuzzies you get from volunteering or needing community service hours.
  • Cleanups, while not the answer to the plastic ocean crisis, are an important educational experience that are a catalyst for behavior change: As a result of participating in the cleanup 71% of respondents reported a notable increase in their knowledge about the topic.
  • Cleanups are a steppingstone to further action!: 87% felt inspired to take further action on this issue, 68% said they would join another cleanup and 61% committed to using less single use plastics!

We’d like to thank the below funding partners and this years inaugural Trashathon sponsors who are making a per-pound pledge to support this high-impact annual event. We are grateful for their commitment to our community and clean water.

Our local eco-reporter hero – Louis Aguirre – did a great recap segment on ICC with footage and interviews collected from many of the 68 cleanup locations. Did your site captain get you in the video? Watch and share the recap, and set your alarm to watch the Emmy Award Winning “Don’t Trash Our Treasure” segment every Wednesday at 10pm on Local 10 News.

ICC 2025 Videos

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St Dalfours eliminates 23 tons of plastics
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Our Corporate Days Of Service (And Successes) Featured On Local 10 News​

Our Corporate Days Of Service (And Successes) Featured On Local 10 News​

Our good friend, Emmy award-winning journalist – Louis Aguirre – from Local 10 News did a great segment on our Corporate Days of Service and the resulting impact. I noted some of my favorite comments below the video.

Here are some of my favorite clips:

– The impact from these opportunities of service go way beyond the doing. It’s what those team members will take back home with that that will really have a lasting impression. “We’re not only looking for what individuals can do to be a part of solving the marine debris problem, but also the role of business and how the business can produce less single use plastics that they then put out onto the market,” Doebler said.

– When Doebler hosted a cleanup for St. Dalfour Fruit Spreads, the employees were so impacted by what they experienced, the company removed with the plastic, tamper-proof seal on 60% of its products, resulting in 23 tons of reduced plastic waste.

– It’s a shift, and now the onus is on DirecTV. “I would challenge whoever does the manufacturing,” Doebler said. “Are they coming in plastic bags? Are they coming in styrofoam? Can we shift to something that is more biodegradable?”

Team members were already showing signs of inspiration. “Just being conscious about what kind of materials we’re using in our packaging,” said Banda. “If we have the ability to use some sort of biodegradable equipment, or even have a recycling program set in place when customers are done with that equipment, they can recycle it afterwards.”

Doebler said the goal is to get these corporations to see that they’re not giving consumers a lot of choice. Most every product comes packaged in some kind of plastic. What these experiences challenge the business to do is to reduce the amount of single-use plastic in products so the consumer doesn’t have to throw away so much trash.

Miami Dolphins Award Local Legends to Doebler and Schoenwald
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We are LEGENDARY.!.

We are Legendary.!.

Dara and I were honored to receive the Miami Dolphins “Local Legend Award” on Oct 15, 2023. Video of us on the Jumbo-tron below.

“During the 2023 Season, the Miami Dolphins and Truist are partnering to celebrate our South Florida ‘Local Legends’. These first responders, teachers, coaches, neighbors, and beyond make our communities a better place through simple, yet heroic, actions. They impact our lives in unexpected and life-changing ways, and we want to recognize the way they care for those around them.”

We were invited to come watch the game in amazing seats, then went on the field during the 3rd quarter (where got a front row view of a very exciting touchdown), saw our work on the Jumbo-tron, and a very excited T.D. the Dolphin gave us a super cool ‘Legend’ jersey (I imagine because TD doesn’t like plastic in his fish). Thanks for the tremendous honor Miami Dolphins and Truist – That was a lot of fun….

Miami Dolphins Award Local Legends to Doebler and Schoenwald

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ICC 2023 Results are In.!.

RESULTS ARE IN for the annual county-wide International Coastal Cleanup Miami-Dade last Saturday, September 16th, 2023 where 2,929 volunteers collected 22,233 pounds of trash from 58 cleanups around the County.

While we organize Miami-Dade’s involvement in this annual global event, it is the network of organizations who lead the individual cleanups in the program and our partners and sponsors that really help to make this event an incredible success. Thank you all for being a part of it and thank you to the volunteers who came out to make a difference.

2023-ICC-Results

OUR SPONSORS – We would like to especially thank our sponsors who support this program with funding and sweat equity (they all came out to clean!). This event was presented by Covanta and Boucher Brothers, with additional support from Blackstone Charitable Foundation, The Brady Hunter Foundation, Benjamin & Gloria Joannou, Jr. Family Conservation Fund, City of Miami Beach, The Miami Foundation, Loud And Live, and Miami-Dade County RER-DERM.

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WERE YOU ON TV? Site captains from all over the County submitted video and interviews for Louis Aguirre  ‘Don’t Trash Our Treasure’ segment on WPLG Local 10 News (Channel 10). Here is the link in case you missed it. https://www.local10.com/news/local/2023/09/20/volunteers-step-up-across-south-florida-on-international-coastal-cleanup-day/.

And make sure to watch his weekly segment every Wednesday’s Local 10 News from 5-6pm where he focuses on local environmental issues.

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GET YOUR FREE SPECIALTY LICENSE PLATE – The Brady Hunter Foundation generously purchased vouchers for 2,000 Biscayne Bay specialty license plates dedicated to restoring our blue gem and is giving them away to our volunteers. Let’s get these beauties onto your cars and boat trailers!  It is first come, first serve, so please don’t be shy. Get your FREE Biscayne Bay Specialty License plate for your car here: https://miamifoundation.org/biscaynebay/ (car not included!)

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BRADY THE PELICAN – We were really excited to bring Pelican Harbor Seabird Station into this years ICC, and The Brady Hunter Foundation generously offered $.50 per pound of trash collected from the 58 locations. Because of YOUR hard work, the foundation will donate $11,116 to support the seabird hospital, and our County Mayor (and Water Warrior) Daniella Levine Cava suggested to name this rehabilitated Pelican ‘Brady’ before releasing it back into the wild. Brady spent 6 weeks being treated for injuries and a nasty infection due to fishing line entanglement.

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ORDER YOUR 2023 ICC SHIRT – You still have time to get this years shirt with the Leafy Sea Dragon. Fun fact – As with its seahorse kin, a male leafy sea dragon carries its mate’s eggs until the eggs hatch. https://www.bonfire.com/2022-miami-icc-2/

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Florida DEP ‘2023 Environmental Stewardship Award Goes To….

Florida DEP ‘2023 Environmental Stewardship Award Goes To….

We were thrilled to receive the Florida Department of Environmental Protections ‘2023 Environmental Stewardship’ award from Jason Andreotta, Assistant Deputy Secretory of Regulatory Programs for Florida DEP.

For the past year, I we have shown up at dozens of meetings and conferences to raise awareness for the need for more stringent regulations on stormwater design and maintenance as a way to reduce the amount of plastic debris and nutrients that make their way out to our waterways. This persistent advocacy has led to significant new requirements in the upcoming MS4 Stormwater Permits that will affect all municipalities across the state.!. Kudos to Florida DEP for listening.!.

Rule #1 – Always show up
Rule #2 – Never go away

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The power of customer feedback

A small win is actually a big win. For years, a popular chain drug store in Miami Beach had a dumpster in their parking lot for their boxes and waste. They must have spent thousands of dollars for this roll-away, and it was such as shame to see all that cardboard entering the landfill (they didn’t even flatten the boxes to save space and reduce the number of pickups they needed). On 2 separate occasions, I filled out the customer survey on the receipt and shared my thoughts and the negative impression I had on their business, especially when another store of the same chain a mere 7 blocks away bundled the cardboard nicely. Apparently they read those surveys, because now they got rid of the dumpster and are bundling their cardboard.!. One for the win jar.!. See Something, Say Something.

Miami Beach Bans Smoking on the Sand
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Cigarette Ban in City of Miami Beach parks and beaches

Here in Miami Beach, we have spent a decade trying to eliminate cigarette butt litter in very creative and engaging ways including:

  • We’ve produced and handed out 10,000+ reusable pocket ashtrays (made of recycled material of course) (see the pocket ashtray program here)
  • We partnered with Surfrider and the City of Miami Beach to deploy 100 pole-mounted ashtrays now capturing tens of thousands of cig butts (see the ashcan program here)
  • Walked up and down the beach with conversation-starting ‘Good Butts on the Beach / Bad Butts on the Beach’ signs.

All this time, we’ve continued to lobby elected officials to take on more responsibility, and we were thrilled that City of Miami Beach Commissioner Alex Fernandez called and told us he wanted to PROHIBIT SMOKING ON BEACHES AND PARKS (after Florida removed a statewide preemption that prevented us from creating such a regulation). We lobbied the other commissioners and spoke on behalf of the proposal, and it passed 5-1. The ban goes into effect on January 1, 2023. We realize enforcement will be difficult, but we are hoping the conversation gets smokers to realize that cigarette butts are made of non-biodegradable plastic that must be disposed of properly and that the planet (especially our beach) is not just a big ashtray. City communications has already created sandwich board signage at the entrance and is already getting the word out through social media and the local magazine. READ THE SMOKING BAN LEGISLATION

WATCH THE LOCAL 10 NEWS SEGMENT ON THE BAN

Pepsi Beach Cleanup in Miami
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How we eliminated 2.5 MILLION Single-Use Plastic Bottles

100% Plastic Free Soda and Water Contract for the City of Miami Beach

We single-handedly tanked a 10-year renewal of an exclusive beverage contract between Coca-Cola and the City of Miami Beach that would have put an additional 25 million single-use plastic bottles (400,000 pounds) onto our beaches while leaving taxpayers to fund the cleanup and waste removal. Our lobbying of elected officials and direct engagement with PepsiCo led to a new contract that was 100% aluminum for all soda and water products, brought millions of dollars of revenue to the City coffers, AND placed the burden of capturing the infinitely recyclable (and valuable) aluminum onto the manufacturer.

Terms include:

  • Plastic-Free for all Soda and Water – PepsiCo partnered with Proud Source Water, which offers a 16oz resealable and refillable aluminum water bottle. The water option is carbon neutral and sourced responsibly.
  • Revenue for the City – For the privilege of being the exclusive beverage sponsor, PepsiCo pays an annual sponsor fee in addition to a ‘per case sold’ rebate.
  • Effective Recycling – For far too long, large companies financially benefit from sales of their products while passing on the costs of waste collection and disposal to the public (the city spends a small fortune cleaning the beaches and disposing of the tens of tons of trash generated by beachgoers). Because aluminum is so valuable (~.50 per pound), Pepsi is bringing in a 3rd party Replenysh to help recapture the material and get it back directly to PepsiCo to be turned into new beverage cans. Cans made from Recycled aluminum have roughly the same CO2 emissions as plastic (virgin aluminum is significantly higher, which is why capture and recycling is critical).

READ BELOW for the details and video stories:

 

Full Story:

Miami Beach has wonderful outdoor and public spaces that bring millions of visitors to our beaches, convention center, and cultural facilities. And these guests are thirsty all year round. In 2012, the City of Miami Beach signed an exclusive beverage pouring contract with Coca-Cola which required all city-owned venues, special events, and vendors operating on city property to purchase all non-alcoholic beverages from an established price list. It is a lucrative deal for everyone involved, and Miami Beach is a marque account for any manufacturer. In 2015, as Dave sat as Chair of the City of Miami Beach Sustainability Committee, he asked the City and Coca-Cola to add aluminum versions of their products onto the price list so venues like the Miami Beach Bandshell could achieve their plastic reduction and sustainability goals. This fell on deaf ears, so I marked my calendar for 2021 to engage at the Contract renewal time. In 2021, the Sustainability Committee made a list of suggested ‘requirements’ that the City should ask for at contract renewal, and I even had a meeting with the Coca-Cola team to share what was happening here on the ground with single-use plastics, but they thought greenwashing recycling as the solution would be enough. Unfortunately, cheap single-use plastic is just too integral a part of Coca-Cola’s business model.

I received word that the Contract was basically going to just be a renewal of the current contract, and that was completely unacceptable to me. I downloaded the Coca-Cola presentation and offers from our City’s public meeting notice website, printed it out, made comments highlighting all the flaws of the proposal, and set meetings with the Mayor and commissioners. I clearly demonstrated to each of them how this contract worth 25 million single-use plastic bottles didn’t fit with our City’s sustainability goals and was counter to the Mayor’s #PlasticFreeMB business incentive campaign. One by one, they agreed. Commissioner David Richardson told staff and Coca-Cola that he wouldn’t vote for any contract that had plastic, and the Mayor and other commissioners signed onto the same concept. The current contract no longer had the votes to succeed, and staff was asked to go renegotiate a contract that considered the total value to the city, not just the money – and it had to be plastic-free. Coca-Cola wasn’t willing (or was unable), but PepsiCo leaned in and embraced the idea – winning the final proposal which presented tremendous value for our city.

Other communities, sports facilities, universities and airports have the same type of exclusive beverage contracts, so you can help replicate this where you live.!. If you want a deep dive into the nuances, drop me an email to [email protected]

Channel 10 did multiple segments as the advocacy which set a new direction in favor of PepsiCo’s stated Sustainability Goals. If anyone wants to get into the nuances and how to replicate this in your community, contact [email protected]

Video 1) Miami Beach and Coca-Cola breaking up over plastic bottles

Video 2) Miami Beach breaks up with Coke over plastic bottles, goes with Pepsi

Video 3) Corporate America working to reduce plastic pollution in oceans and streets