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VolunteerCleanup.Org hands out reusable pocket ashtrays to smokers at music festivals, events, tobacco shops and while walking down the street. We approach mid-smoke with a smile and a very simple ‘Hey friend, here is a free pocket ashtray for you so you have a good place to put your butt when you are done.’ While that might be the end of the engagement, the conversation is just beginning. The messaging on the pocket ashtray educates them that their butts are not biodegradable (butts are made of cellulose plastic), and that cigarette litter washes down the storm drains and straight out to waterways. What they do after that is up to them.
Check out the presentation we gave at the International Marine Debris Conference explaining how we use Design Thinking and the Theory of Reciprocity to Educate and Engage Cigarette Smokers. It costs us $1 to put a reusable pocket ashtray directly into the hands of a smoker. If you would like to support our efforts, feel free to make a donation.
VolunteerCleanup.Org engages volunteers to cleanup their neighborhoods, shorelines, and waterways as a way to raise awareness about marine debris and encourage people to reduce their reliance on single-use plastics.
VolunteerCleanup.Org is a project of Miami Dade Coastal Cleanup, Inc, a 501(c)3 non-profit registered with the IRS (EIN 42-1766017)