A small win is actually a big win. For years, a popular chain drug store in Miami Beach had a dumpster in their parking lot for their boxes and waste. They must have spent thousands of dollars for this roll-away, and it was such as shame to see all that cardboard entering the landfill (they didn’t even flatten the boxes to save space and reduce the number of pickups they needed). On 2 separate occasions, I filled out the customer survey on the receipt and shared my thoughts and the negative impression I had on their business, especially when another store of the same chain a mere 7 blocks away bundled the cardboard nicely. Apparently they read those surveys, because now they got rid of the dumpster and are bundling their cardboard.!. One for the win jar.!. See Something, Say Something.
