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Billboard Magazine just published a great article on Ultra Music Festivals Sustainability Program and included us.!. When we first engaged with Ultra 5 years ago, we wanted them to make some major changes, but our goal was not to make anyone cry.!.
Here’s how the article starts:
In 2019, Ultra Music Festival sustainability director Vivian Belzaguy Hunter sat at her desk and cried.
These tears were, in fact, joyful. Belzaguy Hunter had just learned that Ultra had gotten a glowing review from VolunteerCleanup.Org, a local environmental organization. In the report, reps from VolunteerCleanup.Org wrote that the fest “did an excellent job in reducing their landfill waste, increasing the capture of recyclable materials and engaging the attendees to protect the bay and park.” For its sustainability efforts, Ultra 2019 was given an A grade.
Since then, the fest’s sustainability program has prevented hundreds of thousands of pounds of waste from ending up in landfills and avoided the use of millions of single-use plastic items.
READ THE BILLBOARD ARTICLE HERE
